ABOUT US
A knitting journey, a tribute to innovation
For over thirty years, our story has run through the textures of Made in Italy knitwear, exploring new techniques, pioneering materials and redefining the concept of contemporary luxury.
Our curiosity is boundless. Because we do not settle for the already known, we are always looking for unexplored paths. We believe that creativity has the power to change our world. That is why every collection is a journey: into tradition, design and innovation.
Our roots: a story made of intuition and courage
It all began between Florence and Prato, two hubs of Italian textile art. In 1985, Daniele Fiesoli entered the business as an agent for a small Florentine knitting mill. Yet his ambition to create something unique pushed him further. In 1990, his first collection came out, followed by the founding of Woolgroup, which soon became a reference for knitwear production for important international brands.
In the 2000s, the vision evolved moving away from third-party production and focusing on own collections. This is a bold but necessary choice. The desire to create something distinctive leads to the birth of a brand that blends craftsmanship and modernity, with a clear mission: to redefine Made in Italy through authentic, innovative and sustainable fashion.
1990
Daniele Fiesoli's first collection is born, under the WOOL&CO brand.
2000
Birth year of the brand DANIELE FIESOLI - Absolutely Made in Italy: the essence of refinement through essential, timeless garments designed to last. The perfect balance between tradition and modernity, intelligent design and style. For those who seek sophisticated simplicity, every day.
2018
The UPCYCLED CASHMERE line is born, a pioneering project that turns cashmere and other raw materials into a renewed and enhanced resource.
2019
Launch of the womenswear collection Collection N°_01, a perfect balance between sensuality and minimalism.
2024
The SELECTION line is born, the ultimate expression of discreet luxury and flawless craftsmanship.
Sustainability and innovation: the cornerstones of our future
Sustainability and innovation: two key values lead all our choices. We believe that the future of fashion lies in respect for our Earth and the search for new and ancient production solutions. Therefore, we don't just create garments, we build a new way of understanding elegance: responsible, conscious, uncompromising quality.
With the Upcycled Cashmereproject, we have shown that luxury can spring back from existing materials, enhancing them with advanced techniques and unparalleled craftsmanship know-how. Likewise, with Botanica, we chose to rediscover the beauty of natural dyes, bringing ancient traditions back to life for color that breathes, lives and respects the earth.
Innovating also means always pushing the boundaries of knitwear, experimenting with new fits, materials and processes that blend craftsmanship and technology. Each of our collections is the result of continuous research, a perfect balance between past and future, aesthetics and functionality.
Sustainability and innovation are our daily commitment to build better fashion designed for people who consciously choose and love what they wear.
This is our story. This is Daniele Fiesoli.
